Welcome to our guide on how to start a cleaning business in Connecticut, US.
The cleaning industry offers high profitability and a relatively low cost start-up among others. It’s a $49 billion a year industry with a bright future ahead considering the increasing demand.
We’ll start a guide with a couple of information about the State of Connecticut as is important to know the state you’re about to base your cleaning business to.
The State Of Connecticut – An Overview
Connecticut resides in the northeaster part of the United States, also known as the New England region. It abuts with Massachusetts to the north, the state of New York to the west and the south and Rhode Island to the east. The state is named after the Connecticut River, the major US river that bisects the state. Hartford is the capital and most populous city of Connecticut. Much of the southern and western Connecticut is part of the New York metropolitan area. In fact, out of eight counties the state has, three are included in the New York City combined statistical area, also known as the Tri-State Area. The most popular county of Connecticut, Cheshire, New Heaven County, is also included in the Tri-State Area.
Connecticut is one of the three least expensive states of the United States of America. It is also the 4th most densely populated state and the 29th most populous of all states. The state’s gross product was $237 billion back in 2010 and the per capita income (2010 measurement) was $64,833 ranking 4th in the US for that metric. The unemployment rate was measured at 9.0% in 2011. The wealthiest town in Connecticut is considered to be New Canaan; the per capita personal income there is $85,459, one of the highest in the United States. The state’s capital city however, Hartford, isn’t as rich. It’s among the 10 poorest cities in America and the poorest in Connecticut in terms of income per capita. The median price for purchasing a home in Connecticut is $226.000. The state is home to the most multi-million dollar house properties in the Northeast with 3,3% of all homes priced over $1.000.000. That’s only second to California.
Based on that data, starting a cleaning business in Connecticut can be an above industry standard, profitable endeavor if you choose the right location and attract wealthy clients that is only natural to assume they’re actively looking to outsource their cleaning needs and can afford to pay for cleaning services in the long term. However, to approach such clients, you’ll have to try even harder to market and brand your business as well as to offer high quality services.
How To Start A Cleaning Business In Connecticut Step-By-Step
Step 1: Learn about the Industry, Educate Yourself, Plan Ahead. This is probably the single, most important step in our guide on how to start a cleaning business in Connecticut. The basic rules of entrepreneurship apply in your cleaning business start-up as well. Learning as much as possible for the industry is essential. You can start from this very website, we’re the number 1 information and resource website for cleaning businesses in the world. Start your search from our 5-part cleaning business start-up guide and make sure you read the rest of the articles published on this website to learn how to get your first clients, which client groups to target, how to promote your business and expand your reach and so much more. You can bookmark us and connect with us on social media like Twitter and Facebook to always stay updated with the latest information, cleaning business advice, cleaning tips, new markets to expand etc. For a successful start-up, make sure you’ve got all the resources you need.
Step 2: Franchise or Independent Business? Financing your cleaning company. Most cleaning businesses start independently, however you may want to start a franchise instead. We cover this topic in Part III of our general start-up guide if you need more information. Financing is covered in Part II; in the meantime, you should know that the federal government has setup a website for financing seekers you can visit here.
Step 3: Find a name for your cleaning business. Finding the right name for your cleaning business can be a time consuming procedure but considering that the name you pick up will follow you wherever you go, for years to come, it’d be wise to take your time to come up with a great name that offers brand-ability, that it’s easy to pronounce and recall. Read our cleaning business names article for more information and tips on picking a great name as well as a couple of root name ideas for you to extract your own, unique name.
Step 4: Register your business with the state of Connecticut. After you come up with a name for your cleaning business, you’ll want to check the USPTO for availability and possible trademark violations. You can also do that by visiting Connecticut’s Concord data base. Following that step, you should register a trademark for your business using a reputable firm to handle everything for you and make sure the process is done properly. Then, and after you’ve determined the legal structure of your business, either by yourself or by consulting with a lawyer, you can proceed with registering your cleaning business with the State of Connecticut. You can do that either by paper filing, completing and mailing the application, by visiting the local offices at Hartford or online. For more information, filling fees, registration forms etc, visit this link.
Step 5: Register a Domain Name. This is obviously optional but highly recommended in order to make sure your cleaning business can claim the internet presence it deserves in the future. Try registering a .com domain that is an exact match to the name you’ve chosen. If that’s not possible because the domain is taken, go for the next best thing. Registering a domain is extremely easy and it only costs about $10 a year. We recommend GoDaddy.com for your domain registrations and we suggest that you get ALL the domain extensions that correspond to your cleaning business name, just in case. That means that you should register both the .com, the .net and the .us to say the least ( .us domains are only available to U.S. residents ). Having a website designed for your cleaning business is truly vital and goes a long way boosting your profits. It is estimated that 97% of U.S. residents search online for local business; those are numbers you simply can’t ignore. We can help you build, host and promote a website at the best rates you can find in the market. We can afford such rates because we specialize in website design for cleaning businesses. Learn more here.
Step 6: Pick Your Location. This step is very important. It can very much determine the difference between starting a successful business or a mediocre business or worse. Connecticut is home to several wealthy households (see the introduction of this guide) so managing to locate your cleaning business close to them would probably be ideal. The ideal comes with higher start-up costs however, no matter what you do in life. There are, of course, other factors to consider. Are there any other cleaning businesses where you think of locating yours? How well established are they? Can you compete? Before deciding on this matter, make sure you thoroughly research the surroundings of your location keeping in mind the kind of services you want to offer, the radius of your operations and more. You can get more information by reading this article but ultimately, the choice is yours and yours alone. Think twice and think again before making up your mind decisively.
Step 7: Get an Employer Identification Number. This is required for every U.S. employer. The E.I.N. is used to identify your business as an entity. You can apply online with the IRS to get your E.I.N.
Step 8: Taxation. Another important step in our guide on how to start a cleaning business in Connecticut. When you register your business with the state of Connecticut, you will get a tax registration number (CT REG). Next, you’ll be able to use the online Taxpayer Service Center. For more information visit CT’s Department Of Revenue. As an employer, you’re also required to pay the Unemployment Insurance Tax.
The income tax rates on Connecticut residents are divided into six tax brackets based on an individual’s income: 3%, 5%, 5.5%, 6%, 6.5% and 6.7%. The state imposes a standard 6.35% sales tax. There are a number of both items and services that are not subject to taxation in Connecticut but unfortunately, yet logically, janitorial services are taxable. However, casual janitorial service providers (three or fewer residences per year) are NOT taxable.
In the state of Connecticut, there are NO additional taxes from local jurisdictions. The maximum property tax credit in Connecticut is $500. Property taxes in Connecticut are quite high compared to average, with the state’s residents paying the second highest property tax in the U.S.
Step 9: Get A Business Bank Account. Getting a business bank account is another requirement of your business. You need this step to be able to separate your business transactions from your personal ones.
Step 10: Insurance. Getting insurance is mandatory. Liability insurance is necessary, bonding insurance is recommended as some of your clients will ask for it prior to hiring you. You are also obliged by federal and state law to pay the Worker’s Compensation Insurance.
Step 11: Report New Hires and Re-Hires. Whenever your hire or re-hire an employee, you must report that to the Connecticut New Hire Reporting Center, usually within 21 days of the date the hire or re-hire took place.
Step 12: Comply with Connecticut’s Payroll Tax Recordkeeping Requirements. In Connecticut, you are required to keep the following records at the workplace for a minimum of three years for each employee you have working at your business:
- Name, address, occupation and total hours worked per day / week.
- The beginning and the end of each work period.
- Total wages paid hourly, daily or weekly and total wages paid each pay period.
- Additions or Deductions to and from wages for each period.
- Overtime must be kept as a separate item.
- Work certificates for minor employees.
Keep in mind that you must check with the local authorities for possible, more requirements for record-keeping.
Step 13: Learn about and comply with Federal Laws and Requirements. You should seek legal advice to learn about further requirements of your cleaning business in the State of Connecticut and/or the County you’ll be locating your business. You can get a first glimpse on basic requirements here.
This concludes our guide on how to start a cleaning business in Connecticut. Good luck!
Connecticut is a great state to consider starting your own house cleaning business in. 2020 economic forecasts are very healthy for Connecticut; it is growing at a faster pace than the U.S. average. In terms of employment sectors, the top industries employing Connecticut residents are insurance/financial services, healthcare/bio-science, large scale manufacturing, digital media, and tourism/entertainment. Popular casinos such as Foxwood's and Mohegan Sun have been a huge lift for the state.
With such a firm residential base and a very high average household income, house cleaning is a big opportunity. There are typically two options; the first is to start your own company and the other option is to purchase a cleaning franchise.
Currently, existing MaidPro house cleaning franchises serve approximately 33 out of 169 towns and cities. This leaves some opportunity to get into the cleaning business.
Here are some of our current MaidPro residential house cleaning franchises in Connecticut:
Avon, Bristol, Cheshire, Newington, Somers, Farmington, Glastonbury and other smaller towns and cities.
If this is your first time owning a business, or franchise business in Connecticut, here is a step by step guide by guide
WHY SHOULD YOU START A RESIDENTIAL HOUSE CLEANING BUSINESS IN CONNECTICUT, USA?
The cleaning industry is a multibillion-dollar industry that continues to grow year after year and doesn’t show signs of stopping.
Joining the cleaning industry is relatively easy. It’s low risk and doesn’t require a boatload of money to get started. You can start a residential cleaning business in Connecticut with little to no money. The start-up cost for a house cleaning business is incredibly low and can be started by anyone with $200 to spare.
The most exciting part of this cleaning business is landing regular clients and generating recurring income. When you land a residential cleaning customer, they usually want their Connecticut home cleaned regularly, either weekly, bi-weekly, or monthly. This means stable and predictable income for you every month, and your income will continue to increase each month as you land more recurring customers.
Some of The Best Cities & Towns in Connecticut, USA to Start a Cleaning Business
- New Haven
- New Britain
- West Hartford
Opportunities Starting a Residential Cleaning Business in Connecticut
Everyone is pressed for time these days. With the rise of dual-income households and the aging baby-boomer population, more people seek out professional house cleaning companies than ever before. Especially in Connecticut, where busy business professionals don’t have the time to clean their homes, let alone the homes of their aging parents. Seniors who are physically unable to clean their homes are looking for house cleaning professionals to fulfill their residential cleaning needs.
Required Steps for Starting a House Cleaning Business in Connecticut
Cleaning houses can be a profitable and rewarding business if you take the right approach. Whether you’re starting your own residential cleaning business to replace your full-time job or as a side hustle for extra spending money, the steps to starting a house cleaning business in Connecticut are the same.
Step 1.) The Creation of a House Cleaning Business Blueprint
Creating a formal business plan is not needed unless you’re seeking funding from an investor, which isn’t necessary when starting a residential cleaning business in Connecticut. Instead of a business plan, you should create a business blueprint, a vision for where you want your business to go, and how you can make it happen. Your business blueprint may change over time, and that’s okay. Blueprints aren’t set in stone. You can and should revise your business blueprint as your business grows.
When creating your cleaning business blueprint, try to focus on your local competition and how you can differentiate your brand.
Evaluate your competition and ask yourself the following:
- Which competitors in Connecticut match your business the closest?
- What are the strengths of your competitors? What is their service range, price, years in business, established customer base, and customer service skills?
- What are the main weaknesses of your competitors?
- Are they in a remote location? Do they have a website?
- How do they advertise? Are they on social media platforms? Do they pay for Ads?
- Is there anything unique about your competitors? How do they conduct business? Is there anything they offer that you can’t?
- Read testimonials and customer reviews to find out what their customers like most
Make a list of all this information and compare it with your own business. Give your business an honest evaluation.
After you’ve taken some time to evaluate, ask yourself the following:
- What unique qualities do you see in your business that your competition lacks?
- Will you offer discounts and special promotions?
- What services will you offer? Carpet cleaning? Window cleaning?
- Will you make your website more modern and appealing?
- Will you sponsor a community organization, charity, or sports team?
- What can you promise and deliver to your customers that your competition cannot? Satisfaction guarantees? Online bookings? Easy online quotes?
- Can you create new add-on services to enhance your current services?
- Will you partner with a related business and offer promotions for each other to increase brand exposure?
These suggestions will help get your creative juices flowing so you can form an action plan and create a brand that stands out among your cleaning competitors in Connecticut.
Step 2.) Naming Your Connecticut Residential Cleaning Company
The name of your business doesn’t need to be elaborate or complex. Keep it simple. Choose a name that’s easy to pronounce and even easier to remember. A business name that’s short and direct is often the best.
Make sure your business’s name isn’t similar to other residential cleaning businesses in Connecticut, especially a franchise. Make it unique. Choose a name that will allow customers to identify your business and the services you offer.
Once you have a few potential names for your business, share them with friends and family. Ask them about their initial impression and any suggestions they may have.
Finding a name isn’t always easy, but the time and effort you invest now will pay off in the long run. You’ll have a great name that adds considerable value to your residential cleaning business and helps support brand awareness.
Step 3.) Choose a Cleaning Business Structure
A business structure or entity is an organization that conducts business. The type of business structure you choose determines your business liability and how it will be taxed in Connecticut. Different laws apply to different entities. Let’s look at some of your options as a small cleaning business start-up:
SOLE PROPRIETORSHIP. The business owner operates under their own name. It’s a simple and perfectly legal way to establish your business. As a sole proprietor, all business profits or losses are filed on your personal tax return, so you will miss out on some small-business tax incentives.
DOING BUSINESS AS (DBA). The business owner operates their business under a different name instead of their own. DBA is also referred to as a fictitious business name and can be filed online or by mail for a small fee. This registration will allow you to open bank accounts and other service accounts under the name of your business.
PARTNERSHIP. You can form a partnership by going into business with someone else. A General Partnership has no additional filing requirements. This type of partnership is identical to a sole proprietorship in terms of liability and tax purposes. The downfall would be that one partner may find themselves personally on the hook for the other partner’s actions or abuse.
LIMITED LIABILITY COMPANY (LLC). The biggest benefit of an LLC is the protection it provides for your personal assets if someone tries to sue your business. Unlike Read Full Article and general partnerships, which offer no asset protection, an LLC offers the right blend of simplicity and asset protection, making it an excellent option for new business owners.
Step 4.) Register Your Connecticut House Cleaning Business Start-up
Registering your new residential house cleaning business in Connecticut can seem daunting at first, but the process is really straightforward and simple. Even if your business is already operating, it’s never too late to register.
By registering your new house cleaning business, you will gain access to tax advantages, loan programs, and supplier discounts only available for registered companies.
Step 5.) Residential Cleaning Rates and Pricing in Connecticut
I recommend calling all the residential cleaning companies in Connecticut for price quotes and see what your competitors are charging. That’s what I did. I started by calling cleaning franchises first and then small independently owned cleaning businesses. I even called individuals on Kijiji and Craig’s List who offered cleaning services and didn’t have a registered business.
After receiving 10 to 15 different cleaning quotes, I knew the average house cleaning rate in my area and had a better idea of what to charge customers. I priced myself slightly lower than the franchises and somewhat higher than the individuals offering cleaning services. This pricing strategy worked great for me, and I’m confident it will work perfectly for you too.
Side note: Most professional house cleaning companies in Connecticut charge between $30 and $45 an hour.
Step 6.) Choose Your House Cleaning Service Area
Time is money, so don’t waste it driving to client homes when you can be cleaning them and making money instead. When your clients live close to each other, you can spend less time driving and more time making money, which makes catering to a smaller Connecticut service area vital.
Concentrating on a smaller service area makes your advertising dollars go further, especially if you have a limited budget to work with. You can dominate a smaller service area through repeated advertising and start to establish brand awareness. The more people see your brand, the more recognizable and memorable your business will become. By doing this, your business will become the go-to residential cleaning company for your chosen service area in Connecticut.
Step 7.) Open a Small Business Bank Account for Your New Cleaning Company
You’ll want to keep your personal account separate from your business account, so take a trip to your nearest Connecticut bank and have them open a new bank account for your small residential cleaning business.
Step 8.) Connecticut Residential Cleaning Business Insurance
Protect your house cleaning business by making sure you’re properly insured. The cost of insurance might seem like an unnecessary or optional expense, but that expense will quickly turn into a worthwhile investment if you need to make a claim. Liability insurance protects you against compensation claims made by cleaning customers and employees.
- Commercial General Liability: Protects against claims made by customers for bodily injury and third-party property damage.
- Employer’s liability insurance: If you employ anyone, whether it’s occasional, part-time, or full-time, you’re legally required to have employer’s liability insurance. This insurance protects you against compensation claims made by employees for work-related injuries.
- Bonding Insurance: Protects both you and your clients from employee theft.
- Commercial vehicle coverage: Do your employees drive their own vehicles while on the job? If employees drive from one client’s home to the next, especially if they’re carrying your cleaning equipment and supplies with them, you could be held responsible if they cause an accident. Your personal insurance may not cover it, so it’s best to purchase commercial vehicle coverage.
Protect your residential cleaning business by making sure you’re properly insured. Talk to a local Connecticut insurance broker and compare prices. Find an insurance broker who takes the time to explain everything to you and goes over all your options. Choose someone you feel has your best interest in mind.
Step 9.) Obtain the Necessary Residential Cleaning Business Forms
You will need to get a few business forms before officially starting your residential cleaning business. Here are some examples of the necessary forms to obtain:
- Cleaning service checklist
- Customer referral form
- Cleaning service agreement
- Quote estimate form
- Cleaning invoice forms
- Satisfaction survey
- Breakage report
- Contractor/employee non-compete agreement
Each form should have the name of your house cleaning business, logo, and contact information on it. Keep your documents’ design and style the same, including any advertising materials to ensure everything stays in-line with your business branding and has the same visual feel.
P.S. – All these forms and more are included in my new course, “House Cleaning University” Click here for more information
Step 10.) Purchase House Cleaning Supplies, Equipment, and Tools
You’re almost ready to start marketing your business and landing your first cleaning clients in Connecticut, but you need the right cleaning supplies, equipment, and tools first. Now is the perfect time to make a list and purchase the necessary things to succeed. The following checklist will help you get started.
House Cleaning Business Supplies, Equipment, and Tools Checklist
- Computer or Laptop
- Printer Paper
- Printer Ink
- Filing cabinet
- File folders
- Two Vacuums (for hard flooring and carpet)
- Two Scraper tools (one plastic and one metal)
- Step ladder
- Bucket and mop
- High duster
- Microfiber cloths (different colors)
- Broom and dustpan
- Scrubbing brush
- Grout brush
- Knee pads
- Cloth Bags (to hold all your microfiber cloths and extra things)
- Garbage bags
- Indoor shoes
- Disposable plastic gloves
- Money pouch (to hold cash and checks)
- Steam cleaner (optional)
- House cleaning caddy (to carry cleaning products and small tools)
- A lockable box for storing house keys
- Floor cleaner (that can be used on all floor types)
- All-purpose cleaner
- Glass cleaner
- Oven cleaner
- Tub & tile cleaner
- Toilet bowl cleaner
- Wood Polish
- Bar keeper’s friend spray
- White vinegar
- Baking Soda
Step 11.) Get Your New House Cleaning Logo Designed
When designing your residential cleaning logo, choose a simple color and design. Don’t overcomplicate it. Elaborate designs and fun colors or fonts can make for a pretty piece of art but always result in a mediocre logo and negatively impact your business’s success. Your logo should convey your business’s purpose quickly and leave a lasting impression on your target audience.
Think about some popular logos you see every day and pay close attention to them as you go about your usual routines. Write down the businesses with logos that really capture your attention and make a small list of your favorites. Notice the things they all share in common. You’ll probably notice they all have a simple yet attractive design, with a splash of color and a remarkable ability to stay in your memory.
Designing a logo doesn’t have to break the bank. You can have a professional residential cleaning logo created for your new Connecticut based house cleaning business for around $200 online.
Step 12.) Get Your House Cleaning Website Designed
A vast majority of your potential customers in Connecticut will come across your services through a quick Google search, expecting to find information about your company online. If you don’t have a website, you will lose potential cleaning customers to your competitors.
A good quality house cleaning website is well-organized, easy to navigate, and motivates visitors to do business with you. Essential information like hours of operation, service areas, available cleaning services, etc., should be extremely easy for visitors to find.
Step 13.) Get Your Residential House Cleaning Business Cards Designed and Printed
Business cards can create a great first impression of your business when meeting prospective customers in person throughout Connecticut. Many people don’t make proper use of their business cards and often overlook the importance of design. They only print their contact details on one side of the business card instead of making full use of the front and back by adding a slogan or a list of your services. You can also use your business card as a way for your existing customers to refer you to potential new clients, turning it into a marketing tool for your house cleaning business.
Step 14.) Marketing and Advertising Your New House Cleaning Business in Connecticut
Start marketing and advertising your house cleaning services by using the following free methods listed below. By the time you complete the list, your phone will be ringing, and your email will be bursting with new cleaning quote requests.
- Set-up a Google my business listing
- Post ads on local online classified sites
- Post your ad in local buy and sell groups on Facebook
- Submit your business to local online business directories
- Print and distribute flyers (you can start with a basic home-made flyer)
Step 15.) Organizing Your Residential Cleaning Business Schedule
As you get busy and start booking more cleanings, you’ll find it harder to manage your schedule and stay organized, especially if you’re using a physical planner book or calendar. I recommend setting up a Google Calendar right from the beginning. It’s free to use and makes scheduling and organizing much more manageable.
Frequently Asked Questions About Starting a Cleaning Business in Connecticut
What does a house cleaner do in Connecticut?
House cleaners are hired for general cleaning tasks such as dusting, vacuuming, mopping, cleaning bathrooms, kitchens, and smaller cleaning tasks like making beds or washing dishes.
What is it like to clean houses in Connecticut?
Cleaning houses in Connecticut is a lot of fun! You get to meet all kinds of new people from all different walks of life and even make beneficial connections for other areas of your life and business. Cleaning also gives you a sense of accomplishment and immediate gratification by taking something dirty and making it look brand new again. On top of all this, cleaning is a great workout and can help you stay in shape while you’re making money.
Is it worth starting a house cleaning business?
House cleaning is one of the best low-cost start-up businesses you can start today. The demand for cleaning in Connecticut continues to grow each year, and residential cleaning businesses provide a recurring income. This means your clients will pay you week after week, month after month, on a regular cleaning schedule, creating a stable and reliable income every month. Owning your own business is a rewarding feeling, and the best part of being your own boss is the ability to set your own hours and choose who you want to work with.
Can I clean houses without a license?
Most states and provinces do not require you to have any special licensing to clean houses. However, you do need to register your business with your state or province.
What type of insurance do I need for a cleaning business in Connecticut?
House cleaning businesses in Connecticut will have any or all of the following types of insurance plans: general commercial liability, employer’s liability, bonding insurance, and commercial vehicle coverage.
How much does house cleaning business insurance cost?
The cost to insure a small house cleaning business in Connecticut is between $750 and $1500 a year or $75 to $140 monthly. Shop around locally and contact at least three different small business insurance brokers in Connecticut to find the best deal.
Is a Connecticut house cleaning business profitable?
Yes! You can make as much as $450 a day in sales if you are working with one helper. Small cleaning businesses with a handful of employees can earn well over six figures per year, and larger, well-established residential cleaning businesses can make over a million per year.
How much money do I need to start a house cleaning business in Connecticut?
You can start a residential cleaning business in Connecticut with as little as $200.
When will my cleaning business start to make money?
Your cleaning business can start making money from day one. Land one weekly client in Connecticut that pays $150 for their cleaning, and you will make $600 a month. Land four new weekly clients in the same month and you will make $2400 a month.
What should I charge for house cleaning in Connecticut?
Contact your local cleaning competitors to determine a price range and then price your services slightly higher than the average. Never lower your price to compete with lower-priced competitors.
What skills do you need for a house cleaning business?
Experience. You should have a little cleaning experience, even if it’s only from cleaning your own home.
You should also have the following skills and experience:
- A reasonable level of physical fitness
- Ability to effectively manage time
- Able to work alone or with a team
- Well organized
- Awareness of safety procedures
- Can follow customer instructions
- Good attention to detail
- Knowledge of the products you carry and their uses
What can I write off for house cleaning business tax deductions in Connecticut?
Any items you need to conduct business as a cleaning company can be written off.
- Uniform costs: shoes, aprons, shirts, pants
- Marketing expenses (business cards, flyers, internet ads, etc.)
- Gas for work-related travel
- Some of your home utilities (if running your business from home)
- All cleaning supplies, tools, and equipment
- Vehicle maintenance costs (Oil Changes, lease, financing)
- Other business-related expenses such as website development, hosting, phone bill, internet access, etc.
How do I get clients in Connecticut for my house cleaning business?
Advertising, promoting, and marketing your cleaning business is the only way to gain new cleaning customers. Here are some easy advertising methods to help attract new clients.
- Set up a Google “my business” listing
- Post online ads on Connecticut classified sites
- Post your ad in local buy and sell groups on Facebook
- Submit your business to Connecticut business directories
- Print and distribute flyers (you can design them yourself to start)